PRSS has extensive experience with all facets of athlete development, including basic physical literacy and athlete development requirements through to the transitional elements necessary to introduce an athlete to competition, performance and high performance environments in a well planned, success driven process.
Talent Identifications Strategies
Having worked with a number of sports in developing a talent identification strategy, key considerations include:
- Creation of a consistent sport and organizational understanding of what constitutes “talent”;
- Organizational agreement as to movement along the developmental pathway;
- Defining measures for consistent talent identification;
- Program and system alignment (i.e. national, provincial/state, regional, and local/club)
- Tracking and monitoring strategies;
- Evidence-based data acquisition
- Creation of realistic measurables
- Athlete support models as they acheive higher levels within the identified progression;
- Education
- Financial
- Apprenticeship opportunities
- Coach alignment
- Identification of coaching and recognition of coaching talent;
- Ensuring that a parallel coach pathway is considered relative to athlete progression;
- Identification of organizational leadership and assigning realistic goals, and positions;
- Ensuring that there is complete alignment between the development process and high performance expectations to ensure long-term podium optimization.
Sport client examples include:
- Alpine Skiing
- Athletics
- 3-Day Equestrian Eventing
- Field Hockey
- Snowboard
- Football (Soccer)
The PRSS role ensures that all of the above areas are planned, designed and implemented in an integrated manner allowing the client sport to fully understand the process being applied, and being adaptable in how the process is managed. The development rationale may be built around a program strategy or multiple programs, which are designed to ensure program sustainability first and foremost, and program alignment, adaptability and quality of delivery.
Professionalization, Marketing and Branding Strategies
PRSS is aware that in order to deliver optimal quality in athlete programming, the sport and its affiliate organizations throughout the system must be structured for sustainable operation. Strategies to accomplish this include:
- Coaching professionalization, certification and licensing;
- Club and business branding, offering the consumer a clear understanding of what is offered and that the club/business falls under the apporoval of the parent organization standards of practice;
- Development of business skills resources for coaches and athletes;
- Sustainability strategies in the sponsorship and marketing of sport/organization properties;
- Branding strategies, including broad and program specific outcomes;
- Leveraging event opportunities.
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